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Privacy Policy

Please note that our Privacy Policy has been updated.  You can review the updated Privacy Policy below.

[Updated March 25, 2023]

This Privacy Policy describes the information collection, processing, use and sharing practices of Calla Lily Designs Inc. ("Calla Lily Designs" or “we” or “our” or "us") applicable to our websites at, and associated subdomains (collectively, “website” or "site" or "sites"), our software or mobile applications (“apps”), and information we may collect from you by telephone, email or other electronic messaging. As used in this Privacy Policy, the words “include,” “includes” and “including” mean including without limitation. By continuing to interact with our website or apps, or calling or sending us electronic messages, you acknowledge and agree that you understand and are bound by this Privacy Policy and that we may collect, process, transfer, use and disclose your information, including personal information, as described in this Privacy Policy.

This Privacy Policy does not apply to any third party application or site that may be accessed via links on our website or apps. We are not responsible for the privacy practices or content of any site (including any business partner or dealer website) you access through any external links on our website or apps. Please consult the privacy policies of those sites for more information about their practices.

Information Collected

We collect several types of information from and about users of our website and apps as described in this and the following sections of this Privacy Policy, including:

  • Information by which you may be personally identified, such as name, postal address, e-mail address, and telephone number (“personal information”).

  • Information about your internet connection, the equipment you use to access our website or apps, and usage details such as times and dates of visits.

If you decide to purchase our products/services, we may collect certain additional information, like your credit or debit card number and expiration date.

How Information Is Collected

We collect information from a variety of sources and in a variety of ways as described in this and the other sections of this Privacy Policy, including:

  • Directly from you when you provide it to us.

  • Through the use of technology as you navigate through our website or apps.

  • From third parties, such as our advertisers.

  • Through service providers that we have engaged to collect information on our behalf.


Information You Provide

This section provides some additional details concerning the types of information we collect from you, which includes:

  • Personal information that you provide by filling in forms on our website or apps or by contacting us by telephone or other means. This includes information about your purchased product, provided while contacting us regarding your warranty, contacting customer care, and purchasing product or services from us.

  • Records and copies of your correspondences (including email addresses) if you contact us.

  • Your responses to surveys that we might ask you to complete.

  • Details of transactions you carry out through our website or apps and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our website or apps.

  • Your search queries on our website or apps.

  • Personal Information you submit (including text, images, audio and/or video) through any features on our website or apps that allow such information to be visible to the general public and/or to be transmitted to other users of our website or apps or third parties (collectively, "User Contributions"). User Contributions include information you submit for potential publication on our affiliated sites, such as our social media sites. We may continue to add features available on our website or apps that allow real-time or delayed publication of User Contributions that are subject to this Privacy Policy. All User Contributions may become public and we may not be able to retrieve, delete or prevent further distribution of User Contributions on our website, apps and in other forms of media. User Contributions are subject to any applicable terms and conditions issued by us for such User Contributions.


Information Collected Through Technology
  • In addition to the information that we collect directly from you, we use various technologies to collect personal information and non-personal information about you, your online behavior, and your device.

  • Personal information collected through technology includes usage details, IP address, geolocation information, operating system, browser type, unique device identifier and other information about your browsing activity, device and internet connection.

  • We use a tool called “Google Analytics” to collect information about your use of our website and apps. Google Analytics collects information such as how often users visit our sites, what pages they visit, when they do so, and what other sites they accessed or used prior to using our sites. We use the information from Google Analytics to understand website user behavior as it relates to content and marketing, such as to improve our website, apps and services. Google Analytics collects your IP address but does not collect your name or other personal information. For more information about how Google Analytics uses data, including how you can control the information sent to Google Analytics, visit the following external website: how Google uses data when you use our partners' sites or apps. We may also use other data analytic tools and service providers in the future.

We may combine information we collect about you through the use of technology with other information we have about you, including personal information.

Do-Not-Track Disclosure

Some web browsers have “do-not-track” features that tell websites that you do not want to have your online activities tracked. Our website and apps do not currently recognize or respond to automated browser signals, which may include “do-not-track” instructions.

How We Use Your Information

We use information, including personal information, that we collect about you or that you provide to us for a variety of purposes, including:

  • To present our website and apps and their content to you.

  • To allow you to participate in interactive features on our website and apps.

  • To provide you with information, products, or services that you request from us.

  • For our own marketing purposes.

  • To fulfill any other purpose for which you provide it.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to our website or apps or any products or services we offer or provide through them.

  • To follow-up with you about services or products provided by us or our business partners.

  • To administer your accounts and subscriptions.

  • To improve our content, products, services, website, and apps.

  • To provide enhanced functionality when accessing our website and apps, including identifying you and keeping track of your specific preferences, including in terms of the presentation of content on our website and apps.

  • To deliver content, including ads, relevant to your interest in our products and services.

Without limiting any other rights, User Contributions may be used without compensation to you for online and offline promotional or commercial uses in any and all media worldwide.

Disclosure of Your Information

We may disclose information, including personal information, that we collect or you provide as described in this Privacy Policy:

  • To our subsidiaries and affiliates.

  • To contractors, service providers, and other third parties we use to support our business.

  • To an affiliate, buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • To third parties for their own marketing purposes if you consent.

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We do not share your personal information with third parties for the third parties’ direct marketing purposes without your consent.

We may disclose aggregated, de-identified information about our users, User Contributions, and the non-personal information of any individual, without restriction.

Children Under 13

Our website is not intended for children under the age of thirteen. If you are the parent or guardian of a person under 13 and believe that person provided us with personal information, please contact us.

Opt-Out of Marketing Communication

If you do not want personal information that we collect about you to be used for our marketing purposes, or for third-party marketing if you have consented to such sharing, you can opt-out of such use and sharing by emailing your request to us (please include the words “OPT-OUT” in the subject line of your email). Please note that even if you opt-out, we may still use and share your personal information with third parties for non-marketing purposes, subject to applicable law and the following sections of this Privacy Policy.

European Union Data Privacy Rights

If you are located in the European Union (“EU”), the General Data Protection Regulation (“GDPR”) grants you certain rights under the law. In particular, the right to access, correct, or delete the personal information we hold about you. We may retain your personal information from the time you first engage with our website or apps until you request deletion of such personal information.

Upon request, we will grant you reasonable access to personal information that we hold about you. In addition, we will take reasonable steps to permit you to correct, amend, or delete personal information we hold about you. We also rely upon your assistance in providing accurate updates of your personal information. In order to access, correct, amend, or delete your personal information we hold about you, please contact us.

As described above, if you provide us with User Contributions, that information may become public, and we may not be able to retrieve, delete or prevent further distribution of User Contributions on our website, apps and in other forms of media once that information has entered the public domain. Upon submitting a User Contribution, you acknowledge that User Contributions are subject to this Privacy Policy and the applicable terms and conditions issued by us for such User Contributions.

If you have a comment, question, or complaint about how we are handling your personal information, you may contact us in order to allow us to resolve the matter. In addition, if you are located in the EU, you may submit a complaint regarding the processing of your personal information to the EU data protection authorities (each a “DPA”). The following link may assist you in finding the appropriate DPA:

International Data Transfer

If you are located outside the United States, in particular if you are located in Switzerland and the EU, please note that we and our servers are located in the United States. Any information that you provide to us may be transferred to and processed in the United States or other countries around the world where we do business. This transfer may include recipients of information located in countries where there may be a lower level of legal protection for your personal information than in your country. By using our website or apps, you unambiguously consent to your information being collected, processed, used, and transferred as disclosed herein.

Legal Basis for Processing Under GDPR

We process and transfer your personal information under GDPR on the basis of your consent as described in this Privacy Policy. In addition, in certain circumstances, we process your personal information because it is necessary to enter into and perform a contract between us and you. Finally, we may also process your personal information based on our legitimate interests to market and sell our products.

Where personal information is processed based on consent, EU residents have the right to withdraw such consent at any time. To do so, please contact us. If there is a different legal basis that would permit us to continue processing your personal information after withdrawing consent, we will notify you of that legal basis at the time of your request.

Your California Privacy Rights

California law requires certain businesses to respond to requests from California residents asking about the disclosure of personal information to third parties for their marketing purposes. In the alternative, such businesses may adopt a policy of not disclosing personal information to third parties for marketing purposes if a California resident has opted-out of such information-sharing. We do not share your personal information with third parties without consent. We also have an opt-out policy in place. If you wish to opt-out of our sharing your personal information for marketing purposes after you have consented, please follow the “Opt-Out” instructions above.


We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of personal information in our custody or control. However, we cannot guarantee that these safeguards will prevent the unauthorized access, use or disclosure of your personal information.

Changes to Our Privacy Policy

We will post any changes we make to our Privacy Policy on this page with a notice on this page. If we make changes to how we treat our users’ personal information, we will notify you by email or through a notice on our website home page. The date the privacy policy was last revised is identified at the top of this page.

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